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Checkerboard Lounge


Checkerboard Lounge Grand Opening

Vagus handled the entire grand opening activities for the legendary Checkerboard Lounge Blues Club reopening in Hyde Park (Chicago).

Highlights included:

  • Chicago Mayor Richard Daley congratulatory letter
  • 4th Ward Alderman, Toni Preckwinkle committed involvement throughout the event
  • Pre-event television coverage including two hours of exposure on Superstation WGN
  • TV, Radio, Print and On-Line pre-event, event and post-event coverage and exclusive interviews
  • 30+ television mentions, 5+ radio mentions, 15+ print mentions (including cover and feature stories), 12+ website mentions
  • Solicitation and coordination of donations valued at an estimated $10,000
  • Hyde Park community outreach and involvement
  • Vagus was awarded the Silver Trumpet Award from the Publicity Club of Chicago for the campaign.


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